THIRTY FIVE by Oscar: A Coffee Aesthetic Defined
The visual identity of THIRTY FIVE is centered around a minimalist line-art illustration of our founder, Oscar. This portrait, featuring his signature thick-rimmed glasses and sharp hairstyle, conveys a sense of "unwavering confidence in craftsmanship"—a nod to his professional expertise. Cradled in his hands are the brand’s soul: a masterfully brewed cup of coffee and a handcrafted bagel, serving as a direct testament to the dedication behind every product he creates.
Designed to be breezy, approachable, and effortlessly trendy, the logo radiates a relaxed lifestyle vibe. The composition embraces generous white space to create a clean, modern feel, while a deliberate splash of vibrant orange is applied only to the coffee, the bagel, and the handwritten "THIRTY FIVE" typography. This strategic pop of color injects a sense of warmth and vitality into the minimalist frame, inviting you to experience a daily routine that is both high in quality and light in spirit.
THIRTY FIVE by Oscar
表現主理人 Oscar 的咖啡美學
表現主理人 Oscar 的咖啡美學
THIRTY FIVE的商標視覺以主理人 Oscar 的造型去繪畫出簡約線條的人像插畫，手裡拿著最拿手的咖啡和糕點，配襯著手寫字體「THIRTY FIVE」。
人像插畫以 Oscar 簡化的樣子配上大黑框眼鏡，營造出一種「對出品充滿自信」的專業感，加上手裡拿著咖啡和貝果，明確展示出品牌主打的產品，都是經過主理人用心打造而成的出品。
而商標希望給人一種輕鬆、親切、且具備潮流感的印象，同時散發著輕鬆的生活氣息。
畫面大部分留白，只在咖啡、甜甜圈和商標字體「THIRTY FIVE」上著色，提昇溫度感。